01From Data Centers to Devices: How India Is Quietly Choosing Its AI Future
There’s something almost invisible about how technology shifts. One day, everything runs in massive data centers miles away. The next, your phone starts doing…
Latest published work, ordered chronologically.
01There’s something almost invisible about how technology shifts. One day, everything runs in massive data centers miles away. The next, your phone starts doing…
02Not too long ago, advertising had a certain rhythm to it. Brainstorm sessions, messy whiteboards, late-night edits, and that one idea everyone argued about…
03There’s a moment most marketers eventually notice—sometimes unexpectedly. A campaign that performs “okay” in English suddenly takes off when translated into Hindi, Tamil, or…
04There was a time when every piece of content had one clear job—get the click. Headlines were sharper, thumbnails louder, captions crafted just to…
05There’s a certain freedom that comes with freelancing. No fixed office hours, no daily commute, no one hovering over your shoulder asking for updates…
06At first glance, influencer collaborations look easy. A brand sends a product, a creator posts a reel or story, maybe adds a catchy caption—and…
07There was a time when running a small business mostly meant worrying about inventory, customers, maybe a bit of marketing if you had the…
08For a long time, real estate in India felt like an all-or-nothing game. Either you had the capital to buy a property, or you…
09There’s a certain moment every homebuyer has experienced—standing on an empty plot or in a half-built apartment, trying to imagine the future. Not what’s…
10There’s a certain kind of evening that feels familiar if you’ve ever moved to a new city for work. You come back to a…